Shine india monthly magazine Published this article page no 111 They introduce the first shoe using this technology called the Nike Tailwind. However, one of the most memorable shoe lines that Nike released was the Air Jordan which hit the markets in 1985. Since then Nike has captured the athletic shoe market. In 2001 they introduced their Nike Shox advanced support technology. This system uses columns of engineered foam to give runners and athletes superior cushioning and support. This was a new revolution in shoe design. Nike continued to lead the market in 2003 and acquired Converse, Inc. The Chuck Taylor All Star is reintroduced and is again a fashion staple in the lives of teenagers across the country. Sneakers have come so far that they are not strictly for athletes anymore. In 2004 Reebok formed a partnership with music professionals to create their Sound and Rhythm line. This was done on an attempt to grow and heighten sales and to recognize the growing popularity of the music industry and its effect on todays youth Shine india monthly magazine buy.
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